The chemical match was developed more than a century ago and FLAM'UP, the new identity of SEITA matches, a certified ISO 9001 company, is the leader in France in the match market (70% of the market).

FLAM'UP manufactures in France and proposes a vast line of goods, adapted to each use, with regularly renewed decorations. The 70 million matches manufactured each day in the Saintines Factory are safety matches.

The safety matches conform to a certain number of defined standards. In particular, they must blaze up only on the box stricker. Indeed, contrary to the "universal friction match" which blazes up on any kind of rough surface, the chemical composition of the safety match head and of the box stricker are complementary. The conflagration is possible only by rubbing down the match on the stricker with enough strength to avoid a too easy lighting.

FLAM'UP matches are fireproofed to avoid the formation of embers when extinguished : as soon as the flame is blown out the combustion stops. They are treated and dried to eliminate pathogenic bacteria. All FLAM'UP boxes are clearly marked with child safety precautions.

Safety instructions are on all matchboxes manufactured by FLAM'UP :
- Keep out of the reach of children
- Keep in a dry place
- Rub the match following an in-and-out movement.
  Most of the matchboxes are individually filmed or packed to guarantee the inviolability and safety in the shops.
FLAM'UP has paid special attention to protect the environment.
FLAM'UP matches are sulphur-free and their heavy metal content is below the allowed level of the European standards.

A part of FLAM'UP matches are made in Tunisia.
In Tunisia as in France, FLAM'UP controls all the steps of the manufacturing of its matches following the European standards EN 1783 : 1997.

This standards defines a certain number of qualitative requirements on the matches performance, their safety, their non-toxicity and their harmlessness towards the environment.

In France, it is possible to obtain
the text of this standard by :
AFNOR
TOUR EUROPE 92049 PARIS LA DEFENSE CEDEX
Tel. : 00 33 (0)1 42 91 55 55



For several thousands of years, the safeguard of fire had been one of the main concern of humanity. First, the match had been a means to transport fire. Then, a century and a half ago, the match finally allowed to "make" fire, transforming our daily life completely.
 
 
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